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Master’s Degrees in Digital Marketing
 
 

Description

The Master of Digital Marketing Peruvian Wings University has been established to train professionals to develop in the field of social media within their organizations or as consultants . At the same time , provides the methodology specialized for them to develop their businesses online.

Today it is a reality that organizations can not be out of Social Media , the creation and management of online communities is essential for businesses.

Today communication is bi-directionally through social networks , blogs , etc. . how to communicate with the organizations has changed, consumer preferences , and how to analyze the information they have also changed. So companies have to change the traditional style used to communicate with customers and other Internet users.

The Master of Digital Marketing will show how to relate to customers and key stakeholders of the company, creating a brand reputation , sell our services and products over the Internet , developing the tools necessary to monitor our reputation knowing what is said of the online business and deepen in creating value for the organization from this position, one of the most in demand by companies today.

To do this you will have a teaching staff with extensive experience in Digital Marketing and business environment .

Objectives

The Master of Digital Marketing provides a practical approach oriented to the professional in the field of business communication .

The aim of the Master of Digital Marketing Peruvian Wings University is that maestrandos acquire the skills , competencies , attitudes , and knowledge necessary to lead, organize, and manage marketing 2.0 in the organization, learning to use all the tools necessary for this purpose.

On completing the program , students will be able to:

  • Monitor and analyze metrics.
  • Install and manage revitalization strategies in different campaigns.
  • Create and develop communication strategies and Loyalty in Social Media.
  • Understand in depth the techniques used in the digital marketing.
  • Caring for the reputation of the organization on the Internet.
  • Implement virtual stores.

Horary

Each course consists of five sessions ( Saturday or Sunday )

  • Saturday: 8:00 am . to 2:00 pm .
  • Sunday: 8:00 am . to 2:00 pm .

Addressee

The Master of Digital Marketing is aimed at professionals interested in growing their businesses through Marketing 2.0 .

Candidates must have at least a bachelor's degree (or in process of obtaining ) .

Usually our students are professionals in marketing, communication, advertising and wanting to improve or consolidate their business in the social media environment .

In general, this Master is aimed at:

  • Responsible for CEM / CRM
  • Responsible for Business Development
  • Responsible for marketing and communication areas
  • Responsible for advertising ( social media and e- marketing )
  • Responsible Internet area
  • Responsible for SEM - SEO -SMO Affiliation
  • Community managers
  • Journalists
  • Technical Marketing and Communications
  • Professional Online Advertising Agencies
  • Responsible for relationship marketing
  • Directors of SMEs

                                  
Alas Peruanas University | Av. San Felipe 1109. Jesús Maria, Lima | Telephone: (+51) 266 - 0195